As one of the tourist resorts recommended by Lonely Planet, Hangzhou saw booming travel market in the beginning of this year. The 3-day New Year holiday welcomed about 3.8 million visitors. Local people favoured short excursions, hot spring trips and sea island journeys.
The sunny weather during the holiday help boosted the market. The West Lake area received 924,500 visitors, Qinghefang received 418,600 visitors, Song City 91,300 visiors, and Leifeng Pagoda 47,500. The city’s travel market is still positively affected by the G20 Summit meeting last year, as many visitors chose to came to Hangzhou because the summit meeting. New attractions including the Hanghzou International Expo Centre, Qiantang River New City Light Show and Wulin Square Music Fountain also drew many tourists. The city’s New Year prayer ceremonies, folk celebrations and gourmet/shopping activities are very popular with visitors.
For local folks, the holiday is a great opportunity for them travel far and near with their family, whether it’s a journey to hot spring resorts like Tuankou or ski areas like Anji. The city’s travel services offered a large variety of tour products for this relatively less busy season.
Hangzhou is one of China’s ten cities that contributed the most tourists, according to a report by Lvmama. Those who traveled outside Zhejiang went to southern costal cities including Sanya, Haikou and Xiamen, south-western scenic spots in Lijiang, Guilin and Dali, as well as ski resorts in north China.
Statistics from Ctrip show that visitors that book trips during the 3-day holiday grew 65% YoY, mainly 5-day tours. The prices of tour products to Southeast Asia, some sea islands and Japanese hot springs are extremely low, attracting many visitors.